What trade show lead capture needs to do
At a basic level, trade show lead capture collects visitor details so your sales team can follow up after the event. The stronger version also gives the visitor a clear reason to participate and gives the team useful context.
BoothGator is trade show lead capture software built around a simple mobile flow: QR code, short form, game, prize result, and lead dashboard.
A simple QR-based flow
- Visitors scan a QR code at your booth.
- They submit a short form with the fields you need.
- They play a mobile game or reveal a result.
- Your team gets the lead instantly.
- Leads can be exported after the event.
Lead capture app, badge scanner, or QR flow?
Many teams compare a trade show lead capture app, badge scanner rental, tablet form, or QR campaign. Each can work, but they create different booth experiences.
| Option | Works well for | Trade-off |
|---|---|---|
| Badge scanner | Fast scans when event badge data is reliable | Can be expensive and does not create engagement by itself |
| Tablet form | Staff-led qualification | Can slow the booth and create manual entry work |
| QR mobile game | Visitor-led booth lead capture with a reason to participate | Requires visitors to have a phone and connection |
For a deeper comparison, read badge scanner alternatives.
Export and CRM workflow
After the event, BoothGator leads can be exported as CSV. CRM workflows are available on request for teams that want lead capture connected to their existing sales process.
Games make the form easier to earn
The game gives visitors a reason to scan and submit their details. If you are exploring the engagement side, read about trade show games, trade show booth games, or custom trade show games.