What a custom booth game is
A custom booth game is an exclusive mobile game created around a company's product, category, campaign, or sales story. It can use brand-specific visuals, custom result logic, and lead capture fields that match the campaign.
When custom makes sense
Custom games are best for major launches, repeated trade show programs, account-based campaigns, or products that benefit from a more specific interaction than a ready-made spin wheel or quiz.
The standard flow can still be simple: custom form, custom game, prize or result, and lead dashboard.
How it connects to BoothGator
Custom games can be connected to BoothGator lead capture, CSV export, and CRM workflows on request. A BoothGator plan is required to run live campaigns.
Ready-made vs custom
Ready-made trade show games are faster to launch. Custom trade show games are scoped separately based on concept, timeline, and event usage.
If you are still comparing formats, read the booth-specific guide to trade show booth games.